PROGRAM MODES Degree:
Foundation + 3 years
full-time

ENTRY REQUIREMENTS Inter/A’levels or equivalent or above with at least 45% marks


TUITION FEES Admission Fee: Rs. 15,000/-
Semester Fee: Rs. 39,000/-
Design and Media Arts

A multifaceted and dynamic Design & Media Arts department takes its pride in delivering state of the art professionals in the fields of advertising, print media, publishing and direct marketing. With a booming creative industry in Pakistan and growing number of advertising agencies along with an ever-growing need for skilled professionals, this department holds great promises for the industry.


At KSA students of this department are educated to develop a unique visual language based on a thorough knowledge of design principles combined with their individual design aesthetic and a clear understanding of related technologies.


Courses are designed to equip students with critical, creative and analytical knowledge in order to provide a range of career options in the field of advertising and graphic design. The courses are taught not only to transfer latest state-of-the-art skills but are also tailored to broaden student's horizon and provide a clear understanding of the global design industry and standards.


Advance level assignments are simulated to match the industry environments and challenges, including actual advertising campaigns, agency work and marketing gigs.


Students learn to analyze popular culture, trends, perceptions and utilization of such elements into their creative ideas for more effective communication.

COURSE OUTLINE
Semester III Semester IV
   
Urdu 3+0 Pakistan Studies 3+0
History of Ideas 1 2+0 History of Ideas II 2+0
Graphic Design I 0+3 Graphic Design II 0+3
Computer Graphics I 0+3 Computer Graphic II 0+3
Introduction to Illustration 0+3 Introduction to Photography 0+2
Typography I 0+2 Typography II 2+0
History of Graphic Design 2+0 Printmaking 0+3
     
Semester V Semester VI
     
History of Ideas III 2+0 History of Ideas 2+0
Graphic Design III 0+2 3D Design Studio 0+5
Computer Graphic III 0+2 Multimedia Design I 0+2
Advertising Art & CopyI 2+0 Package Design 0+2
Pre-Press Production 2+0 Sociology 2+0
Islamic Art & Civilization 2+0    
Semester VII Semester VIII
       
Design in Focus 0+6 Final Project 0+12
Professional Practice 2+0 Marketing 3+0
Dissertation 3+0    
Faculty
Jawed Naqvi Head of Department, B. Design - Graphics (NCA)
Surraya Jabeen Course Coordinator, B. Design - Graphics (NCA)
Khuwaja Sabir Dip. Graphic Design (KSA)
Yawar Abbas M.A. G. Design (University of the Arts London)
Dr. Abdul Wahab Suri Phd (KU)
Mona Noor B. Design – Graphics (IVS)
Asim Mehdi B. Design - Graphics (KU-VS)
Yonus Usmani MBA (IBA)