Communication Design

Four years diploma program overall provides a frame-work which enables students to broaden their practical, conceptual analytical skills in the field of communication design & advertising. Courses are designed to equip students with critical, creative & analytical knowledge/skills to that provide range of career in the field of design. Development of analytical techniques & drawing skills that help in visualization of ideas, are emphasized. Students get quite familiar with history of the field of communication design; its formal vocabulary i.e. colors composition typography; In advance levels students get more challenging studies where class assignments are taken more like real advertising campaign. In each assignment, students are independently responsible to develop strategic approach and make all decisions concerning each aspect of their campaign, such as, concept, imagery, format, type paper, printing & published products.

Here students learn to analyze popular cultural trends & combine them with creative ideas for more effective communication. Regular lectures / interaction of practicing professionals elaborating the fields of copy writing, interpersonal skills necessary for successful client relationship, contemporary concepts and practice of the profession of advertising design are also essential part of the curriculum.

The advertising industry in Pakistan has acknowledged & recognized Karachi School of Art for continually graduating students with proven abilities.